6 Tips to Ensure Direct Mail Avoids Junk Mail

Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. How do you ensure your direct mail avoids being tossed out as junk mail? Here are a few tips:

12 Steps to an Effective Direct Mail Campaign

Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.

Here are 12 strategies for optimizing your efforts: