Engagement key to effective direct mail

The one word that runs right through direct mail, from the conception of a campaign to the hook, design, messaging and targeting, is engagement. There is no other single factor that can claim so much importance in determining the success of a campaign and its ability to deliver return on investment.

Direct Mail Campaign Failed? Here’s How to Turn it into a Win

Nobody expects their direct mail campaign to fail. Not really. So it can be pretty disheartening to discover that the ROI for your latest mail-out is somewhat less than impressive. And this is especially true if you feel you did everything right: