Direct Mail: Why A/B Test?

This is a very common question that our clients ask, especially the smaller ones. They need to know if an A/B test is something they should do. The easy answer is “yes,” because it allows you to try out different offers to see which ones work best.

3 Ways Direct Mail Marketing Lowers Cost Per Lead for a Higher Conversion Rate

If you feel you’re spinning your wheels with digital marketing, you may want to back up and take the tried-and-true direct mail marketing route. Most digital marketing evangelists will scoff at direct mail, but two very important truths remain: direct mail yields a higher conversion rate than all other marketing types except for telephone, as well as the lowest cost per lead.

The Direct Mail Advantage

Does a less crowded mailbox translate to a better response? The answer is that it may not. You still need the right list, the right design and the right offer. When you do all of this and the mailbox is less full, you do have an advantage. Not only does your piece stand out more, but recipients are more curious about what is in the mail. That translates to spending more time looking at your marketing materials. Another thing to note: studies have shown that consumers spend more time with direct mail and remember it better than digital marketing. Are you taking advantage of the benefits offered via Direct Mail?

Direct Mail Effectiveness Statistics

In the digital age, direct mail marketing can still be an effective way to promote a message. Tangible mail can actually be more effective than email marketing, because the reader cannot simply click and delete the item but must first look it over. If the mail appeals to the reader, he likely will open it. There are many statistics that validate this effectiveness.

Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate

These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out.  So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right?

5 Reasons Why Direct Mail is an Effective Marketing Tool

With the advanced capabilities and highly penetrated use of email and other online channels like video and social media, you may ask… Is Direct Mail still effective? You may even be wondering if the cost is worth it?