Remember when getting a letter in the mail was exciting? So
do we. But how do you recreate that feeling and get customers excited about
your business when they’re facing a sea of junk mail, flyers and credit card
offers?
We asked 11 members of the Young Entrepreneur Council (YEC)
their top secrets for making direct mail marketing more appealing to the people
who matter most — those opening the envelopes.
“What is one way brands can make direct mail marketing more
appealing to potential (and current) customers?”
