Another Great Reason to Use Direct Mail

Did you know? One of the reasons marketers are so invested in digital channels is, on the flip side, the same reason marketers can find hidden value in direct mail? Search!

Increasingly, marketers understand the power of online content marketing. The statistics vary from 67%, to 74%, to even higher, but regardless of the number or the source, the consensus is the same. Most people have already most of their research before they contact a salesperson.

How to combine direct mail and email to deliver a killer marketing campaign

With the rise of digital communication, it seemed direct mail would become obsolete. Then it seemed social media marketing would make email redundant – but a cross-platform strategy should not be ignored as a powerful tool in the entrepreneurs’ arsenal.