Is Direct Mail Right for Your Construction Business?

Successful construction businesses consistently generate new leads. This article discusses the pros and cons and how you can determine if direct mail is a good fit for your construction business.

Successful construction businesses consistently generate new leads. With potential projects that are substantial enough to sustain a construction business for months to years, having a steady queue of available work is a must – and going dry at the end of a project can cause your high overhead to eat into profitability.

What Are the Benefits of Direct Mail Advertising?

Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order form and prepaid envelope. Small companies will also advertise in direct-mail magazines or inserts with other companies to save on costs. A number of benefits accrue to using direct-mail advertising.

5 steps for creating a direct mail campaign that works

Key Takeaways

Create a message that not only resonates but also has the intended impact.

Don’t try to have a “one mailer says it all” campaign. By doing so, you’ll risk confusing your audience.

The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts.

Is Direct Mail Dead as an Advertising Method?

Direct mail has been an advertising standby for more than 50 years, evolving as newer methods of design, printing, and mailing have developed. There have been numerous technological breakthroughs for the strategy, including integration with digital features like personalized URLs and real-time analytics platforms, and companies are still using it to promote themselves; in fact, there’s probably at least one piece of direct mail waiting for you in the mailbox.

5 Reasons Why Direct Mail is an Effective Marketing Tool

With the advanced capabilities and highly penetrated use of emailand other online channels like video and social media, you may ask… Is Direct Mail still effective? You may even be wondering if the cost is worth it?

Another Great Reason to Use Direct Mail

Did you know? One of the reasons marketers are so invested in digital channels is, on the flip side, the same reason marketers can find hidden value in direct mail? Search!

Increasingly, marketers understand the power of online content marketing. The statistics vary from 67%, to 74%, to even higher, but regardless of the number or the source, the consensus is the same. Most people have already most of their research before they contact a salesperson.