Is Direct Mail Right for Your Construction Business?

Successful construction businesses consistently generate new leads. This article discusses the pros and cons and how you can determine if direct mail is a good fit for your construction business.

Successful construction businesses consistently generate new leads. With potential projects that are substantial enough to sustain a construction business for months to years, having a steady queue of available work is a must – and going dry at the end of a project can cause your high overhead to eat into profitability.

What Are the Benefits of Direct Mail Advertising?

Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order form and prepaid envelope. Small companies will also advertise in direct-mail magazines or inserts with other companies to save on costs. A number of benefits accrue to using direct-mail advertising.

Why Direct Mail Marketing Is Far From Dead

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a mirror and say “Bloody Mary” three times, you will summon the ghost of an executed witch.

5 steps for creating a direct mail campaign that works

Key Takeaways

Create a message that not only resonates but also has the intended impact.

Don’t try to have a “one mailer says it all” campaign. By doing so, you’ll risk confusing your audience.

The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts.

Is Direct Mail Dead as an Advertising Method?

Direct mail has been an advertising standby for more than 50 years, evolving as newer methods of design, printing, and mailing have developed. There have been numerous technological breakthroughs for the strategy, including integration with digital features like personalized URLs and real-time analytics platforms, and companies are still using it to promote themselves; in fact, there’s probably at least one piece of direct mail waiting for you in the mailbox.

5 Reasons Why Direct Mail is an Effective Marketing Tool

With the advanced capabilities and highly penetrated use of emailand other online channels like video and social media, you may ask… Is Direct Mail still effective? You may even be wondering if the cost is worth it?

3 Direct Mail Methods to Target Your Best Prospects

Are you mailing to the best prospects for your business? If not, you’re not using your advertising budget effectively. With a direct mail campaign, you have the ability to mail to a list of specific and targeted, prospects. You should take advantage of this by choosing mailing lists that contain your best potential customers. Here are the methods I use to help my clients get the most out of every single mailing: