How to combine direct mail and email to deliver a killer marketing campaign

With the rise of digital communication, it seemed direct mail would become obsolete. Then it seemed social media marketing would make email redundant – but a cross-platform strategy should not be ignored as a powerful tool in the entrepreneurs’ arsenal.

Engagement key to effective direct mail

The one word that runs right through direct mail, from the conception of a campaign to the hook, design, messaging and targeting, is engagement. There is no other single factor that can claim so much importance in determining the success of a campaign and its ability to deliver return on investment.

Direct Mail Campaign Failed? Here’s How to Turn it into a Win

Nobody expects their direct mail campaign to fail. Not really. So it can be pretty disheartening to discover that the ROI for your latest mail-out is somewhat less than impressive. And this is especially true if you feel you did everything right:

Five Ways To Spice Up Your Direct Mail Marketing In 2017

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece.

6 Tips to Ensure Direct Mail Avoids Junk Mail

Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. How do you ensure your direct mail avoids being tossed out as junk mail? Here are a few tips:

5 Tips for Direct Mail Marketing

Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment. Below are five tips to help you ensure that you remain on the right side of the ledger.

Direct Mail is Not Dead! Top Ten Benefits of Direct Mail Campaigns

As many companies search for new ways to reach customers and prospects, traditional marketing approaches like direct mail campaigns are often replaced with online advertisements and other technology-based techniques. But direct mail still offers one of the most consistently effective forms of advertising. Creating a direct mail campaign is an easy and cost-effective way to maximize your advertising efforts.