Is Direct Mail Right for Your Construction Business?

Successful construction businesses consistently generate new leads. This article discusses the pros and cons and how you can determine if direct mail is a good fit for your construction business.

Successful construction businesses consistently generate new leads. With potential projects that are substantial enough to sustain a construction business for months to years, having a steady queue of available work is a must – and going dry at the end of a project can cause your high overhead to eat into profitability.

What Are the Benefits of Direct Mail Advertising?

Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order form and prepaid envelope. Small companies will also advertise in direct-mail magazines or inserts with other companies to save on costs. A number of benefits accrue to using direct-mail advertising.

Why Direct Mail Marketing Is Far From Dead

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a mirror and say “Bloody Mary” three times, you will summon the ghost of an executed witch.

5 steps for creating a direct mail campaign that works

Key Takeaways

Create a message that not only resonates but also has the intended impact.

Don’t try to have a “one mailer says it all” campaign. By doing so, you’ll risk confusing your audience.

The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts.

Is Direct Mail Dead as an Advertising Method?

Direct mail has been an advertising standby for more than 50 years, evolving as newer methods of design, printing, and mailing have developed. There have been numerous technological breakthroughs for the strategy, including integration with digital features like personalized URLs and real-time analytics platforms, and companies are still using it to promote themselves; in fact, there’s probably at least one piece of direct mail waiting for you in the mailbox.

5 Reasons Why Direct Mail is an Effective Marketing Tool

With the advanced capabilities and highly penetrated use of emailand other online channels like video and social media, you may ask… Is Direct Mail still effective? You may even be wondering if the cost is worth it?

3 Direct Mail Methods to Target Your Best Prospects

Are you mailing to the best prospects for your business? If not, you’re not using your advertising budget effectively. With a direct mail campaign, you have the ability to mail to a list of specific and targeted, prospects. You should take advantage of this by choosing mailing lists that contain your best potential customers. Here are the methods I use to help my clients get the most out of every single mailing:

4 reasons why direct mail marketing shouldn’t be written off

In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so. After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even text messages? Direct mail marketing sounds like a waste of time and money then. But that isn’t really the case.

Another Great Reason to Use Direct Mail

Did you know? One of the reasons marketers are so invested in digital channels is, on the flip side, the same reason marketers can find hidden value in direct mail? Search!

Increasingly, marketers understand the power of online content marketing. The statistics vary from 67%, to 74%, to even higher, but regardless of the number or the source, the consensus is the same. Most people have already most of their research before they contact a salesperson.

How to combine direct mail and email to deliver a killer marketing campaign

With the rise of digital communication, it seemed direct mail would become obsolete. Then it seemed social media marketing would make email redundant – but a cross-platform strategy should not be ignored as a powerful tool in the entrepreneurs’ arsenal.

Engagement key to effective direct mail

The one word that runs right through direct mail, from the conception of a campaign to the hook, design, messaging and targeting, is engagement. There is no other single factor that can claim so much importance in determining the success of a campaign and its ability to deliver return on investment.

Direct Mail Campaign Failed? Here’s How to Turn it into a Win

Nobody expects their direct mail campaign to fail. Not really. So it can be pretty disheartening to discover that the ROI for your latest mail-out is somewhat less than impressive. And this is especially true if you feel you did everything right:

Five Ways To Spice Up Your Direct Mail Marketing In 2017

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece.

6 Tips to Ensure Direct Mail Avoids Junk Mail

Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. How do you ensure your direct mail avoids being tossed out as junk mail? Here are a few tips:

5 Tips for Direct Mail Marketing

Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment. Below are five tips to help you ensure that you remain on the right side of the ledger.

Direct Mail is Not Dead! Top Ten Benefits of Direct Mail Campaigns

As many companies search for new ways to reach customers and prospects, traditional marketing approaches like direct mail campaigns are often replaced with online advertisements and other technology-based techniques. But direct mail still offers one of the most consistently effective forms of advertising. Creating a direct mail campaign is an easy and cost-effective way to maximize your advertising efforts.