Is Direct Mail Dead as an Advertising Method?

Direct mail has been an advertising standby for more than 50 years, evolving as newer methods of design, printing, and mailing have developed. There have been numerous technological breakthroughs for the strategy, including integration with digital features like personalized URLs and real-time analytics platforms, and companies are still using it to promote themselves; in fact, there’s probably at least one piece of direct mail waiting for you in the mailbox.

5 Reasons Why Direct Mail is an Effective Marketing Tool

With the advanced capabilities and highly penetrated use of emailand other online channels like video and social media, you may ask… Is Direct Mail still effective? You may even be wondering if the cost is worth it?