6 Tips to Ensure Direct Mail Avoids Junk Mail

Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. How do you ensure your direct mail avoids being tossed out as junk mail? Here are a few tips:

12 Steps to an Effective Direct Mail Campaign

Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.

Here are 12 strategies for optimizing your efforts:

11 Direct Mail Marketing Secrets

Remember when getting a letter in the mail was exciting? So do we. But how do you recreate that feeling and get customers excited about your business when they’re facing a sea of junk mail, flyers and credit card offers?

We asked 11 members of the Young Entrepreneur Council (YEC) their top secrets for making direct mail marketing more appealing to the people who matter most — those opening the envelopes.

“What is one way brands can make direct mail marketing more appealing to potential (and current) customers?”

5 Best Practices for Direct Mail Campaigns

With the increased saturation of digital marketing and the decreasing volume of direct mailing, people are more likely to respond to a well-executed and relevant direct mail campaign. Since I’m interested in all things marketing, I thought it would be helpful to review this new-again marketing technique and explore some best practices. I found some surprising stats, as well as useful parallels to digital marketing.

4 Reasons to Use Direct Mailing This Holiday Season

In fact, direct mail has the highest rate for gaining new customers: 34%, leading email at 25% and search engine marketing at 10% success, according to Target's Marketing Media Usage Forecast. If the numbers aren't enough, read on to discover why direct mail marketing is a great option for your business.

10 Direct Mail Secrets

For the past decade, many business owners have regarded direct mail as the ugly stepsister of print or broadcast advertising. Loud, misleading and cluttered pieces mailed anonymously to millions of prospects only served to reinforce this perception.

Strategy: Direct Marketing on a Shoestring Budget

Many business owners (or mid-sized business marketers) are always aghast at the budget required to market their products/services. In direct marketing in particular, ever-rising postal costs, printing and even data management sticker shock can stop a project in its tracks.

The question is: How can you best use your precious marketing budget to accomplish the most? The answer is to work smarter, not harder: