3 Direct Mail Methods to Target Your Best Prospects

Are you mailing to the best prospects for your business? If not, you’re not using your advertising budget effectively. With a direct mail campaign, you have the ability to mail to a list of specific and targeted, prospects. You should take advantage of this by choosing mailing lists that contain your best potential customers. Here are the methods I use to help my clients get the most out of every single mailing:

4 reasons why direct mail marketing shouldn’t be written off

In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so. After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even text messages? Direct mail marketing sounds like a waste of time and money then. But that isn’t really the case.

Another Great Reason to Use Direct Mail

Did you know? One of the reasons marketers are so invested in digital channels is, on the flip side, the same reason marketers can find hidden value in direct mail? Search!

Increasingly, marketers understand the power of online content marketing. The statistics vary from 67%, to 74%, to even higher, but regardless of the number or the source, the consensus is the same. Most people have already most of their research before they contact a salesperson.

How to combine direct mail and email to deliver a killer marketing campaign

With the rise of digital communication, it seemed direct mail would become obsolete. Then it seemed social media marketing would make email redundant – but a cross-platform strategy should not be ignored as a powerful tool in the entrepreneurs’ arsenal.

Engagement key to effective direct mail

The one word that runs right through direct mail, from the conception of a campaign to the hook, design, messaging and targeting, is engagement. There is no other single factor that can claim so much importance in determining the success of a campaign and its ability to deliver return on investment.

Direct Mail Campaign Failed? Here’s How to Turn it into a Win

Nobody expects their direct mail campaign to fail. Not really. So it can be pretty disheartening to discover that the ROI for your latest mail-out is somewhat less than impressive. And this is especially true if you feel you did everything right:

Five Ways To Spice Up Your Direct Mail Marketing In 2017

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece.